Fierce competition is one of the pain points of managing a veterinary practice. Fortunately, you don’t need to have a marketing team on staff to bring your clinic closer to potential clients and win the business of discerning pet owners.
Here are the five, small things you can do to see more clients walk into your veterinary clinic:
Put a Face on Your Brand
The saying that “customers only do business with the people they like” isn’t a myth. Pet owners would only entrust the welfare of their pawed friend to someone they know.
It pays to highlight the people behind your practice, especially yourself. Showcase how you and your staff provide the personal touch in pet care. Dedicate parts of your online real estate to staff profiles, so prospective clients get to meet your team as they search for your clinic on Google or social media.
Start a Blog
Writing relevant pieces of content can add value to your brand. Your blogs are an opportunity to educate pet owners and engage with old and new clients. It may be time-consuming, but it’s a worthwhile endeavor.
If you have your own site, doing it consistently is good for its SEO. Plus, every blog entry is a great opportunity to promote your clinic and build links to your social media pages.
Give Out Useful Promo Items
Most clients wouldn’t say no to gifts, especially if the item can be really useful to them or their pet. With so many custom promotional products for veterinarians at your disposal, you can be as creative as you can be. Make sure to incorporate your branding elements into the merchandise and contact information to subtle advertise your practice.
Reward Loyal Clients
Create a loyalty program to make your long-time clients feel special. Providing exclusive discounts now and then is a great way to show your appreciation to your clinic’s most valued pet owners.
You need to be more than just a veterinarian to run a profitable pet clinic. Going the extra mile, especially in marketing, pays off over time.
